Thursday, April 27, 2006

Week 6 Reading

Dan Gillmor's, "We the Media," brings up a really good point about the emergence of blogs and self-publishing. Before the internet, communication consisted of the printing press and broadcasting (one-to-many medium) and telephone which is normally a one-to-one medium. But as Gillmor says, "now we had a medium that was anything we wanted it to be: one-to-one, one-to-many, and many-to-many. Just about anyone could own a digital printing press, and have worldwide distribution."

Gillmor also uses the Sept. 11 tragedy to illustrate the immediacy of blogs vs. traditional media. People in New York were able to publish their views of the city as the attacks were happening. With instant access to the sites, sounds and smells of the city, bloggers were able to tell their accounts of the attacks to an audience, while traditional media did not have the same access. While not discussed, Hurricane Katrina likely had similar effects on blogs and the media.

Mark Glaser's article on NPR's podcasting brings up a valid point about advertising. While still ironing out some kinks, advertisers need to find out who is listening and how often they listen to these podcasts to determine if a particular podcast is a worthy advertising vehicle. Podcasts are gaining momentum, but still seem like they need financial backing to be successful.

1. How will mainstream media react to the emergence of blogs and compete with this immediacy?

2. How do you think 9/11 and Hurricane Katrina would compare in the use of blogs to publish information?

3. Will podcasts eventually eliminate radio? Explain.

2 Comments:

At 5:02 PM, Blogger Grace said...

It’s hard to believe that Podcasting will eliminate radio all together since Podcasting is not real time. Radio is real time. Radio also has three main functions in my opinion: 1) The radio is listened to for music, 2) the radio is listened to for news and 3) the radio is listened to for sports. Podcasting, however is listened to for multiple topics that are not generally listened to for cooking, technology, and travel. I believe that there is potential for Podcasting to affect television more than radio however. Because of the multiple topics that television covers that similar to what Podcasting covers, it’s more likely that people will turn to Podcasting in substitute for that. Furthermore, Podcasting can be adjusted in speed (fast-forwarding, stop, rewinding. My assumption is that Podcasting won’t necessarily replace anything to obsolete any other medium, however I think it’ll become an expanding medium of its own.

 
At 12:57 PM, Blogger EstherYu said...

I think mainstream media is already reacting to the emergence of blogs by enlisting their more popular faces to write blogs as well. Instead of competing against this new force, they're incorporating it into their "traditional" culture. What is interesting is that the blogs put out by mainstream media are the ones with the largest traffic and readership. Take CNN's Andersoon Cooper for example, or FOX's Bill O'Reilly, both high profile "pundits" that already have a large following from their "news" programs. In this way, mainstream media are able to exploit their established network and catapult into the blogosphere in ways that the average Joe cannot.

That's not to say that there aren't popular grass-roots blog networks that the traditional media need to be wary of in this "competition". Moveon.org is an excellent example of this.

 

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